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Five Common Myths About Search Engine Optimization

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Five Common Myths About Search Engine Optimization

Five Common Myths About Search Engine Optimization

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Home Page > Internet > SEO > Five Common Myths About Search Engine Optimization

Five Common Myths About Search Engine Optimization

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Posted: May 10, 2010 |Comments: 0

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Picture this scene, an adolescent boy walks into a barber shop and says to the barber, “Don’t touch me, I’m only here because my mom forced me.” Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their client’s site, but the client doesn’t want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization. Let’s look at these misconceptions.
1. SEO only involves writing meta tags and working on “invisible” code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.
So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.
2. Search Engine Optimization is Tricking the Search Engines
Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way. 3. Search Engine Optimization deals mainly with onsite modifications
Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.
4. Search Engine Optimization works instantly
Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.
5. Search Engine Optimization is Prohibitively Expensive
While it is true that very large organizations, ordering services from the top SEO companies, can end up spending thousands of dollars on their optimization campaigns, search engine optimization can be the most inexpensive and cost-effective option for web site promotion.
If you launch a modest pay per click campaign and pay five cents per click and get 100 clicks per day, then your cost is .00 per day or 25 per year. If you learn how to optimize your pages by yourself you may be able to get natural search engine traffic without paying the pay per click fees. This is in fact what many webmasters do. Or, if you opt for a modest search engine optimization package from a professional you can end up spending less than the pay per click fees.
So the next time you hear one of the myths about search engine optimization don’t accept it blindly.

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My name is manish shah. Am an avid blogger & social media representative. I am retailer by Profession & my blog is ask manish shah I keep updating my blogs regularly. Do visit me for social bookmarking automation

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Discover the Answer to the 10 Most Common Affiliate Marketing Merchant Questions

admin — Fri, 25 Dec 2009 12:05:57 +0000

1. What is affiliate marketing?

Affiliate marketing is a promotion and income generating system where you, as an affiliate marketer, earn a commission for promoting a product or service. The most frequently used payment arrangements include pay-per-sale, pay-per-lead, or pay-per-click compensations. Affiliate marketers generally operate by owning a website where they drive traffic and sales to their represented companies.

For example, if you represent a clothing manufacturer like L.L. Bean you would have a website dedicated to clothing or outdoor wear. Your website could use a number of tools including content with embedded links, banner advertising, and promotional content to encourage your website visitors to click your designated link through to L.L. Bean. Depending on how you’re compensated, if the visitor then makes a purchase at L.L. Bean you are compensated a percentage of the sale.

Affiliate marketing is credited to have been developed by CDNow.com and Amazon.com. Experts were initially critical of the programs however Amazon claims more than 1 million affiliates worldwide.

2. What can I expect to make as an affiliate marketer?

There are many naysayers popping up who say that affiliate marketing is on the decline. However, many affiliate marketers will tell you this just isn’t the case. There is still a tremendous amount of money to be made as an affiliate marketer. How much you make is largely dependent on your compensation agreement, your chosen niche, how much work you put into your business, and your competition. Experts agree that the key to affiliate marketing is to stick with it. Profits will increase as your business and website grow.

3. What are expected start-up costs?

One of the benefits of being an affiliate marketer is that there are very few startup costs. Basic startup costs include a:

• Website
• Domain name
• Computer
• Phone
• Fax/efax

If you already have a computer, then the startup costs are extremely minimal. Other costs will include writing copy for your website. You can write your own copy to minimize these costs. Advertising, including Pay-Per-Click campaigns and placing banner ads in ezines and relevant websites is a great way to send traffic to your websites, however it can be costly. When placing ads or using PPC, consider starting small to keep costs low and test your campaigns to optimize return on investment.

4. What skills do I need to be successful?

To be a successful, and profitable, affiliate marketer will want to have some basic research skills. What are you researching? Plenty! Obtaining the keywords that will generate the most profit, the products that will sell the best and pay well, which advertising and marketing means will work best for your products, and most importantly…who your target market is and what they want.

5. How do I choose affiliate marketing programs?

You can find appropriate affiliate marketing programs online via search engines, by visiting companies you’re familiar with and respect, and by searching affiliate directories. Before you sign up with a company here’s what to look for:

• High quality products and services. Respect your customers and only endorse products you believe in. If you endorse an inferior product, you will lose the respect of your customer. There are thousands of quality companies available, there’s no reason to endorse an inferior product.

• Look at the merchant’s side and make sure ordering and fulfillment processes are handled professionally.

• Ask the merchant about their conversion ratio and investigate their sales copy. Your time, you’re your customer’s time is valuable. You want to send customers to merchants who are able to close the deal.

• Commissions. How will you get paid? Do you get paid per sale or paid per lead?

• Support. All affiliate support will be detailed in the company’s affiliate guide.

• Look for companies that provide sales and marketing materials for you to use in your promotions.

• Tiered Commission. Do you get paid for recruiting affiliates? Some companies pay you if you send them affiliates. This is called a two tiered commission and it can generate tremendous profits.

• Cookies. How long will your cookies last? Generally, most companies offer cookies that last 30 to 90 days. A 60 day cookie means that if your customer visits a company website and then comes back 59 days later and makes a purchase, you get the commission.

6. What is an affiliate network?

An affiliate network is a company that essentially works as the mediator between the company offering the product or service and the affiliate marketer. An affiliate network company will provide sales tracking, click through rates, conversion statistics, and will often issue checks and handle payments.

7. What are cookies and why are they important?

Cookies are small text files set up on a user’s computer. How long they stay on the computer is called the cookie life. If you’re an affiliate marketer, cookies are important because they determine if you are paid for a visitor’s purchase or not. When a visitor comes to your affiliate website, a cookie is placed on their computer. If they then visit the merchant site during the life of the cookie you, as the affiliate, get the commission. If they visit the merchant site after the cookie has expired then no commission is paid. This is why lifetime cookies are valuable to an affiliate marketer.

8. What are text links and why are they important?

Text links are the hyperlinks to the product or service you’re promoting. They only have text in the body of the link, rather than a graphic. They’re generally embedded in your copy. I’m sure you’ve read an article and there are several links scattered throughout. These are text links and they have proven to work significantly better for click through rates and conversions than banner advertisements. Banner ads, while they are still effective, are not as effective as text links.

9. How do I make more profits?

One of the absolute best tools to make profits as an affiliate marketer is content. Advertising is important, a niche market is important, quality products are important, tiered affiliate programs are important, and a portfolio of a variety of products is helpful but the number one tool for more affiliate profits is content. Content drives traffic to your website. Content provides value to your visitors. Content helps your website get ranked on the search engines. Content sells your products and services and drives traffic to the companies you represent. Content gives you profits!

What kind of content works best?

• Articles
• Blogs
• Reviews
• E-books
• Reports
• E-Zines

10. What are banners and why are they important?

Banners are the graphic advertisements you see on many websites. Most companies will provide you with banners of a variety of size, design, and with varying copy. For example, when you join an affiliate program you will often receive an basic affiliate link which may simply advertise the company logo and have the words “Click Here” or “Buy Now.” You’ll also likely receive a promotional banner which may have a discount off of the product, free shipping, or highlight a new product.

Banner ads are excellent resources as advertisements in e-zines and relevant websites.

Discover a very powerful affiliate management software that gives you the ability to easily set up and run your own affiliate program for your business. NO coding or programming required. Go to this link for details: http://www.memberspeed.com/Affiliate_Program/Software.html

8 Common Mistakes of Internet Marketers

admin — Tue, 17 Nov 2009 00:27:57 +0000

If you wish to be a successful Internet marketer you will want to avoid these 8 mistakes:

1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements properly. This will make your administration more efficient and enable you to fly through your schedule tasks effortlessly each day. The net result is that your marketing efforts will be far more productive than if you were to take a haphazard approach.

2. Failure to implement an advertising strategy. You must have a plan with well defined goals if you wish to have positive marketing results. Normal 0 false false false MicrosoftInternetExplorer4 Do not try to recreate the wheel. Find out what successful people are doing and do the same. Regarding goals, write them down. When you achieve a goal mark it as “completed” and replace it with another. By doing this very simple step you can monitor your effectiveness and progress.

3. Failure to be professional. Some of the ads on the Internet are of embarrassingly poor quality. Be professional in your business approach and in the design of your ads. If you lack the ability to produce professional ads then find a resource that can. The quality of your website and advertisements is a reflection on you. Also, when dealing with customers always be courteous and professional even when they are not. If you are professional you will shine above the rest and earn customer confidence.

4. Failure to implement and adhere to a disciplined schedule. If you don’t have a realistic schedule in place then you will not be disciplined in marketing your ads properly. Consistency not volume is the key to success in marketing on the Internet. A schedule allows you to be consistent and also forces you to be disciplined. The Internet is not a “get rich quick” environment. It takes hours of dedicated and consistent work. You must be committed to putting in the time if you wish to have good marketing results.

5. Failure to utilize the right tools. There are some very innovative tools on the Internet to make the operation of your business more efficient. Many of them are very affordable and they will save you from having great frustration. Some marketers take the approach of being a “penny wise and a pound foolish.” In saving their pennies they are losing out on making the bigger dollars. Don’t ignore the many tools which are available.

6. Failure to build a downline. Your downline is the cornerstone of your business. A downline is your customer list or they can be referrals that join certain advetising programs through you serving as an affiliate. Verious advertising sites offer you some type of compensation for bringing them referrals. Don’t ignore the value of these referrals. Some Internet marketers are so anxious to advertise their product they fail to have an understanding of the bigger picture. A big downline can save you money in your advertising and enbable you to advertise more effectively. When soliciting always get the email address of your customer for future solicitations and sales.

7. Failure to track ads. Much time is wasted on unproductive sites and ads. If you’re not tracking them you will continually work in ignorance. You must have a measure of what is working and what is not. Is the program that you are participating in yielding the desired results? Are your ads well written and effective in drawing customers? You will never have the answers to these important questions unless you track your ads. You can waste a great deal of time on poor advertising programs and bad ads if you never track the results.

8. Failure to understand the advertising medium. You must understand how each type of advertising program works if you’re going to be an effective marketer. Whether you use pay-per-click advertising or membership driven sites like safelists, traffic exchanges and text ad exchanges all have their own personality. Not only do you need to understand the mechanics of each but also the general personality of their membership.

Our goal is to provide you with informative articles, educational resources and tools for successful Internet marketing.