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Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

admin — Thu, 20 Jan 2011 09:19:52 +0000

Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

“I want to be number one on Google for (insert hyper-competitive keyphrase here).”

It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it’s usually all about improving their rankings and positions…and often nothing else. Yes, achieving first page rankings or top spots on the search engines is an incredibly desirable accomplishment to many companies who want immediate and noticeable results. But with such a considerable investment in an SEO campaign, you’d think companies in need of search engine optimization services would also be concerned with their overall ROI, especially in light of the current economy.

Vastly improved (or even #1) rankings are rather easy to achieve in an SEO campaign, even by a novice search engine optimization company. I once wrote an article demonstrating that top rankings were simple – and proved it by optimizing the article for the phrase “Leprechaun Repellent.” To this day, that article, on various sites, takes up nine of the top ten spots on Google for the ridiculous phrase. The obvious question, then, is what those rankings ultimately accomplish. And so we peel back the layers of the onion until we get there.

The First Layer – Rankings

Rankings, rankings, rankings. This is by far the most popular metric for any SEO campaign. Occasionally, a search engine optimization company may not be concerned with your bottom line because it can offer guarantees and focus exclusively on achieving this goal (even though, as in the ‘Leprechaun’ example above, it’s really not getting you anywhere significant in the long run).

Rankings by themselves mean little, and the problem with companies obsessed over rankings is that it doesn’t demonstrate the usefulness of search engine optimization. For a company website, high rankings are great (and impressive for an SEO campaign), but they are just the first layer of the onion. As any good search engine optimization company will demonstrate, our goal is (and yours should be) to bring and/or improve the levels of high quality traffic to your website, meaning visitors who come to your website via a search are already reasonably interested in your products or services.

The Second Layer – Search-Engine Referred Traffic

Increasing search-referred traffic is not a perfect metric because, if visitors are not converting on your website, there’s not a big value proposition to be had. Alone, the metric relies heavily on the right keyphrase selection by your search engine optimization company during the beginning phases of your SEO campaign.

Say that a farming supply company who wanted to be number one on Google for “affordable farming equipment” decided to try a different tactic while attempting to improve its search-engine referred traffic. If the website had been optimized for ‘Britney Spears,’ for example, traffic levels would undoubtedly be high (if the site ranked well for the term – admittedly a huge challenge), but few visitors would be converting, and business, in turn, would be far from booming. Visitors will jump ship immediately and serve as an immediate reminder of the negative impact that poor phrase selection by your search engine optimization company can have on your long-term ROI.

The Third Layer – Take Rate

Essentially, the take rate refers to the number or percentage of search-referred visitors showing interest in your products or demos (your POA or Point-of-Action). The take rate merely signifies a visitor who demonstrates an interest in your POA, for example, by clicking on a “Contact Us” link. The data you’re gauging here is simply overall interest, since not all of the visitors will follow through and actually convert.

Fortunately, there are ways to improve your take rate during the SEO campaign – making the point-of-action blatant and clear on every page is usually the most effective (but overlooked) method. Collaborating with your search engine optimization company to make certain that the primary POA on your website is indeed the most desirable action that a visitor can take is of paramount importance.

The Fourth Layer – Conversion

Strictly speaking, “Conversion” is the percentage of visitors to your website that actually follow through with your POA. Once your search engine optimization company has helped you improve your take rate, you should work on getting more of those people to actually convert. Is your form too long? Do you show a prominent privacy policy promising not to use or sell personal data? Is it a quick, easy process or do people have to jump through hoops? A good search engine optimization company will be able to help you to identify the elements that are serving as barriers to conversion.

The Fifth Layer – Offsite Metrics

If a client allows it, we like to get involved in the nitty-gritty of offsite metrics as part of the SEO campaign. Though the usual search engine optimization company doesn’t go this far into the process, this area alone proves invaluable to demonstrating your ROI.

By analyzing offline metrics on a granular level, your search engine optimization company can examine and report on your average dollar sale for search-referred traffic, the average dollar value of each search-referred lead, the average lifetime value of each search-referred lead, and much, much more.

A software system is usually required to report the data acquired during your SEO campaign; we use Salesforce, a leading CRM (customer relationship management) solution that can be implemented to track these statistics for you. Though it requires diligence to analyze (as well as follow leads from cradle to grave), your company can analyze which engines attracted the most visitors, which keyphrases were the most profitable, the value of customers, and retention levels.

More than Rankings

All layers of the onion, so to speak, are important to an SEO campaign, but the closer you get to the actual dollar return, the more accurate your assessment of success or failure will be. Rankings alone are no indication of success. For that matter, neither is search-referred traffic if the visitors don’t take an action on the site that can lead to a sale. And when the lead finally comes in, there is no way to track the value unless you follow up with offline metrics to determine exactly how much leads from your website are worth.

These are all base metrics – many campaigns are much more involved and use thousands of different data points. But if you are new to the conversion/ROI game and are thinking about hiring a search engine optimization company, make sure that its goal is to be attuned to your bottom line.

Scott Buresh is the founder of Medium Blue, a search engine optimization company. His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide. He was also a contributor to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue has local and national clients, including Boston Scientific, DS Waters, and DeKalb Medical, and was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

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Stock Market Crash > How to Invest in a Bad Economy and Pick Good Stocks to Buy in 2009

admin — Sun, 26 Sep 2010 20:12:19 +0000

by The Library of Congress

Stock Market Crash > How to Invest in a Bad Economy and Pick Good Stocks to Buy in 2009

By.- http://www.MomentumStockTrading.com

The stock market should present you with a wide variety of NEW hot stocks in 2009. Many of them are going to be new technology stocks that come from the nanotech, biotech, financial, energy, healthcare & communications sectors.

Most of them might seem promising, but the truth is that a good number of these trading & investing opportunities could be extremely risky, while others are simply not as good as they look. That’s why it’s very important to know how to choose among the best especially if you want to day trade them.

When you know how to pick and approach the best hot stock trading opportunities, you are able to generate a consistent and respectable amount of money in a very short period of time.

Experienced day traders recognize that trading hot stocks on momentum can be the fastest way to make money in the stock market, especially on uncertain times like these.

You don’t necessarily have to trade momentum hot stocks all the time. But you can learn how to take advantage of them when you encounter the best opportunities for going long or for shorting them to make money when they are poised to fall down.

If You decide to day trade stocks just keep always in mind that for a trader to survive and be consistently profitable, its necessary to keep things as simple as possible. To much confusion and technical indicators will most of the time make you slow in your decisions and froze you up when a good opportunity is right in front of your screen.

In the end, stock market day trading is all about picking the best daily stock opportunities and following your buy and sell signals with ease and simplicity. Once you learn to master your trading decisions, you can aspire to produce consistent profitable results.

Momentum Stock Trading helps stock traders and investors take advantage of practical stock trading opportunities every day at http://www.MomentumStockTrading.com

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Increase Website Traffic–Five Ways To Attract Visitors with Free Incentives

admin — Mon, 25 Jan 2010 01:53:04 +0000

Everyone loves to get something free, including those who frequently surf the web. Website operators are constantly looking not only for ways to attract new visitors, but also ways to keep them coming back. If you are looking for a way to increase website traffic, consider using the “Give Away”. By giving away free products on your site, you will likely attract many more visitors. You can also keep these visitors coming back more frequently by offering new free stuff each month. If you are interested in seeing the results of your website traffic improve, then consider using these five ways to give away free stuff.

Donated Products

You may be interested in trying to give away free stuff on your website, while staying within a reasonable budget. If so try these options. Try networking with other companies who will give you their products to showcase and give away from your site. Local businesses are a good place to look first place to look, as it provides a win-win situation for both businesses. You can also go to larger corporations if you know who to contact and make sure they realize that they too would be receiving free advertising by allowing you to showcase their products. Since you generally won’t get enough products each month to offer to every visitor, make sure you mention that only the first 30 (or the equivalent of products you have) visitors who sign up will receive the products. This will not only create urgency, but bring repeat visitors to your site.

Monthly Contests

Website visitors love contests and many of them are willing to visit the same sites each day just to enter to win something free. Therefore, by offering free stuff through a contest, you are likely to get visitors to return on a daily basis. Purchase a good prize or get one donated and give it away to the random name drawn from the entries. This is a great way to get the attention of many consumers, especially if your prizes are interesting and valuable.

Personalized Items

One tactic is to give away merchandise with your website’s name or your business’s name on them. Items such as shirts, hats, towels, cups, and key chains are perfect for this, and can be had for a very low cost. The idea is to keep people coming to your site for free stuff as well as to promote your products or services. The extra perk with this strategy is to allow them to be your advertisers as well. When they use one of these items in public, other prospects who will be exposed to your business. This also works well with loyal customer incentives.

Referral Prizes

If you really want to spread the word on your website and get more traffic, you should consider giving referral prizes. You can set your system up to allow each visitor to send an automated email from your site asking him or her to visit. If the visitor is willing to offer up 10 or 20 valid email addresses, then you can offer them a free prize. This is the perfect way to get more traffic while also rewarding those that are helping you along the way.

Reminder Emails

After you choose the method of how you plan to give your free stuff away, consider offering reminder emails to those who participate. You can offer initial free products to those that sign up, like an e-book. This is a great way to get that traffic to continue after the visitor’s initial visit. You can remind them monthly that there are new things to see at your site and they will likely visit more often. You can also use this not only to remind them of free stuff being given away but also to tell them about deals or other offers you have for them as well. They are likely to forward these emails on to friends they think might be interested as well.

Internet Marketing – Too Good to be True?

admin — Thu, 31 Dec 2009 12:56:25 +0000

Let’s consider this, you are tired of working for your boss and you imagine of owning your own business. So, you decided to search online for any decent opportunity that you can adopt.

After that, you stumbled upon internet marketing and you found that people are having very good response towards the business. You even see the successful internet marketers having the kind of house and lifestyle that you dream. You thought that that was your lucky day and it was time to start a new chapter for your life.

Then, you heard a voice from your head asking “this internet marketing stuff really works? It is not a scam?”

Remember this. It is normal that you are skeptical to something new. This is the kind of safety feature you have in yourself to protect you from getting into trouble.

And to let you know, it is very much possible to earn the living you saw with the priority that you get the internet marketing basics right.

Internet marketing is similar to an offline business where you need to invest capital and effort to make it successful. However internet marketing might require less capital and there are things in this industry that allows you to automate your business with the least effort.

If you are wondering how long you need to get the internet marketing basics right, well, that really depends on you. It depends on how serious you are to own a successful internet marketing business of your own. There are people who build their names in the business within months and there are those who postpone their work for years.

But if you look at all the successful internet marketers, most of them share the passion to build their own internet marketing business and they are willing to put in extra work for that.

And are you wondering will you fail in internet marketing even though you have put in all your energy, time and money?

The honest truth is, you will.

Again, the successful internet marketers hardly hit their online fortune the first time they start their business. They too fail the first time in their internet marketing venture. If you are like them, you will pick yourself up from the failure and learn from your mistakes.

Refer back to your mentor or internet marketing guide on why you fail. Deal with your failure before you jump back to the business. It is recommended that you correct your mistakes as soon as possible. If you take your sweet time to get things right, most probably you will lose the momentum for your own successful internet marketing business.

Wong Michael’s personal goal is to help as much people as possible to be a successful internet marketer. He is relieved that people has benefited from his affiliate marketing report. You too can be a successful internet marketer, just join his ecourse to learn about the secrets of earning 5 figures income online

=> www.BeyondAffiliateCash.com

Affiliate Marketing Can be a Good Way to Make Money!

admin — Wed, 23 Dec 2009 04:03:51 +0000

When this need arises, a good idea is to explore affiliate marketing programs and see what they can offer to help the affiliate. So get into a good affiliate marketing partnership program today. It may seem that you are putting quite a bit of money into this business, but in fact, affiliate marketing can be a good way to make decent money. When the question arises as to what would be a good affiliate marketing resource, there are a great many programs and websites that would like to aid affiliates.

Or those that are new to affiliate marketing, the whole internet thing can seem too good to be true. On the other hand, a company with good affiliate marketing ideas will go the extra mile to work with its affiliate. A good affiliate poker marketing program offers a high commission paid on a regular basis.

If you don’t know what affiliate marketing is, it’s an interesting job selling other people’s products and earn commissions for yourself. • Affiliate marketing allows you to hitch a ride on an already moving train, if you know something is already selling well, for more details visit to www.affiliate-windfall-secrets.com why not promote it and earn a commission. Affiliate marketing allows you to earn commissions for selling other people’s products or services online.

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The selling point of affiliate marketing is that it gets everybody benefited not only a little but a lot. You can make money with affiliate programs while you are selling your own network marketing opportunity. That way you should be able to keep the attention of the visitor so that they go from being a visitor to your site to a customer of the merchant site – rather than just a visitor to all sites selling the product that is part of the affiliate marketing strategy. He also levers his marketing by allowing each book to be personalized with your address, codes and favorite affiliations (generating viral marketing opportunities for the buyer plus selling memberships of the e-Book Wholesaler site at the same time – automated affiliate marketing.for more tips visit www.success-affiliate-marketing.com. Once you learn enough about affiliate programs and this type of affiliate marketing, you can expand your affiliate marketing by running campaigns on more products and begin researching and experimenting with other affiliate marketing techniques such as SEO, squeeze pages, content web sites, offline marketing, list building, blogging, etc. To gain that understanding, you’ll need to learn about the four most fundamental pillars of internet small business marketing: 1) websites; 2) search engine optimization; 3) pay-per-click advertising; and 4) affiliate marketing.

Essentially, affiliate marketing is a business relationship between the affiliate and the merchant, who is the owner of an online company which is selling the product. You have the option of starting with affiliate marketing, selling other peoples’ products for a commission. Regardless of the types of products, services or affiliate programs you are promoting and selling online, the most basic goal behind online marketing consists in attracting high-quality, targeted traffic.

Steps for Finding a Good Internet Marketing Resource

admin — Wed, 23 Dec 2009 00:54:35 +0000

Writing through the eyes of a person still very “green’ or “wet behind the ears” to the concept of how to earn decent money as an Internet Marketer, my journey to find a good Internet Marketing resource really reminded me of shopping for new shoes.

Step #1: Off To the Shoe Store

So what is the first thing you do when shopping for a pair of new shoes, obviously you head for your local shoe stone to look around. As a “newbie” to the world of Internet Marketing, I head for my computer to look for Internet Marketing resources online. Googling this term “Internet Marketing” or perhaps a phrase like “Internet Marketing resources” is like entering the doors of a huge shoe store! For more information logon to www.website-conversion-mastery.com .The shelves, or in this case, the Internet, is jammed with all kind of products for your inspection .Each one competing for your attention and eventually your hard earned dollars.

Step #2: Browsing the Merchandise

If you are like me, I like to browse around to see what is available in my area of interest before seeking the help of the sales people. Others I know prefer to go directly to the sales people first, get advice and then browse in their area of interest. So that means steps #2 and #3, may be done in reverse order, depending on your shopping style.

So to continue, rather than walking around the shoe store, as a person interested in Internet Marketing resources you are browsing the Internet listings by clicking on various websites to read what the authors have to say, or perhaps you go to the paid advertisements and click on some of interest.

Step #3: The Sales Pitches

Sooner of later, you will seek out a shoe store clerk, or they will notice you browsing and approach you. In the Internet Marketing world, this process is often started after you read a marketing article, a product review, or a paid sales advertisement, and are taken to what is sometimes called a “pitch page” or a “landing page”. This is where someone is going to tell you all the many reasons why buying this product is going to make you very successful and rich as an Internet Marketer, it is a “one of a kind product”, “best of the best”, etc..

Just like the shoe store clerk telling you all the advantages of buying the shoes they are describing to you based on appearance, durability, level of comfort, and other features designed to make each shoe “the one you just have to have”.

Often a shoe store will have “specials” or brochures available to view as well to promote products in the store and your Internet Marketing product search experience is no different. Instead what will often happen is that some website “pitch pages” will have gimmicks to obtain your e-mail address, often in the form of a free downloadable information product related to some aspect of Internet Marketing. Often these are very good products and merchants know that we all like to “get something for free”.

Step #4: Trying On the Product
After listening to the sales pitches, either from your shoe store clerk, or visiting a number of “pitch pages” in your Internet search and reading the sales e-mails you probably have flooding your e-mail in-box, it is time to start trying on the products to see what “fits” or will work best for you. As you well know with shoes, one size does not fit all, one shoe type does not serve everyone’s purposes, and not very one likes the same color.

Step #5: Decision Time
So now we have reached biggest step, where the “rubber meet the road”, and you have to haul out your wallet, get out the cash, or credit card and buy the shoe or Internet Marketing resource that you feel is the best fit and value for you. Now here is where there is a real difference between shopping for shoes and shopping for Internet Marketing resources that greatly favors you, the consumer.

Yet in contrast you can put the Internet Market resource to the test, use it 24/7 to try and earn money, and at the end of the trial period if you are not happy simply ask for a total refund .Should you feel guilty about “test driving” products? For more information logon to www.tube-traffic.com .No way, this is all part of the way “business is done” on the Internet this day. So if you can test a product for free, take advantage of this! After all, in the end it is your money!

I hope you know have a better understanding of how finding an Internet Marketing resource is like shopping for shoes.

One final point I would like to make. When we go to buy a product such as shoes or a good Internet Marketing resource, it is often very helpful to seek the advice of others who have bought the product, reviewed the product themselves, or perhaps if we are lucky, someone who actually worked with the product. Shopping around for Internet Marketing resources and advice before you buy is certainly no different. There are many programs out there claiming to full fill this need for beginning Internet Marketers.

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How Can Complete Affiliate Marketing Program Without Good Affiliate Support?

admin — Tue, 22 Dec 2009 00:03:53 +0000

”Read on to learn the facts about affiliate marketing. The more you learn and understand the more success you will have in affiliate marketing. Affiliates would learn much more if they would visit affiliate marketing programs
and explore their websites. That is what affiliate marketing is about and you must learn how o build a website based on making back-end sales from other peoples products go to www.master-affiliates-marketer.com.

A good affiliate marketing program will assist you in every way possible to be successful and make money. By reading, getting proper training, and a little coaching, the possibility to become successful and for a good income in affiliate marketing is always out there. On the other hand a company with good affiliate marketing program services provides you with all of the tools you need to succeed.

Affiliate marketing is indeed a good way to make extra money, or even a lot of money if you are proficient at it. While affiliate marketing has been around for a long time, the newest innovations in technology have made it easier to set up and work a good affiliate marketing program.

This article, therefore, focuses more on affiliate programs, affiliate marketing and finding the top selling products to market. The critical distinction to make with affiliate web site marketing is that you are not actually selling anything.

Yes, you can send traffic directly to you merchants by Direct Linking and see some success without a website, but to really take advantage of affiliate marketing you must a have good website. Well don’t give up until you’ve looked at a good affiliate program marketing partnership. Check out a good affiliate marketing program today.

The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Of course, not all affiliate marketing online programs are the same so you should look for one that pays a good commission on a regular basis. No affiliate marketing program is complete without good affiliate support and these programs give you the best. When you are running an affiliate marketing business, it is vital that you maintain a good cash flow.

Companies offering affiliate-marketing programs provide you with a lucrative method of selling your products. Hosted Marketing Pages are also termed Pre-selling Pages or Content Hosting because they are very similar to affiliate pages/sites in that they serve to pre-sell your site’s services or products. Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements: A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaign Cutting edge on-line marketing and promotion with your own user friendly website (links, pop up banner, affiliate program, ezine newsletter, direct response with a compelling sales letter, article submission, media e-mail blast to keep your name in front of the media with different press releases, sample of products, plenty of endorsements.

It really is very simple just launch your blog, post your articles and learn as you go along, how to maximize on blogs as marketing tools that will bring a huge difference to your affiliate marketing. If you are going to learn one thing from this, remember that the fastest way of making money with affiliate marketing is through your own list of subscribers. You’ll learn step-by-step how to get your Affiliate Marketing business going and finally start making money with it, even if you don’t have your own website or your own product visit www.affiliate-sale-booster.com. But if you approach affiliate programs as business venture, and work to shorten your learning curve by reading how to books and subscribing to free tutorial series on internet marketing, you will learn quickly.

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Internet Marketing is Good Way of Generating an Income

admin — Fri, 04 Dec 2009 00:30:04 +0000

There are preferably plenty of modes on how you could be assured of earning money even if you simply stay at home. The people’s general view of being assured that there would be a fixed income coming to their pockets in order to be able to provide for the welfare of the family.

However, there are really the times when you would run out of cash. There seems to be not enough money for you. Imagine the worst case. For more detail go to: www.attaining-your-desires.com.How about losing your job? How about having to give up your monthly wage to give way for the payable bills? How about cases of emergency knocking at your door? Would you not fret at all? Every human being obviously wants financial security and clearly enough, you are one of those who would trade anything in the world just to be able to provide enough food on the table and have other funds remaining for the rest of the needed expenses.

Ever heard of the booming internet marketing? Nearly all people have surely heard of this popular term in the business. Most internet marketers believe that this is the best way of reaping the large amounts of money in order to keep up with the changing times and the escalating prices of commodities. Yes, internet marketing is guaranteed by many as one good way of generating an income.

Even as you stay at home, you could still involve yourself to internet marketing and earn the profit that you truly deserve. Instead of idling at home, you could become productive by doing ways of earning. For more detail go to: www.internet-marketing-word.com.Hence, your spare time would no longer get wasted because there is going to be a fruitful avenue of your effort and that is with internet marketing. Sure enough, you would love the opportunity of being able to get money from a job that you could simply do while you are at home.

Affiliate marketing is one form of internet marketing with which you may engage yourself in. affiliate marketing is all about promoting the goods or services of a manufacturer or owner and when people get to purchase them, you would get your commission. The commission rate is indeed handsome. And that would be good news for you since it is the answer to your need. Hence, would you not want to do affiliate internet marketing?

The thing with affiliate internet marketing is that you are privileged to enjoy some residual income while you stay within the confines of your home. You would somehow become part of a sales team which would be presenting the ads and linking with other sites so that people or the website visitors would know of the existence of a certain product or service. Now if you are not working out for the sale and the rest of the members of the sales team are continuously doing their share, then you could still be granted the residual income while you are at home working.

Internet marketing indeed has plenty to offer. Yet you need not be so confident and then simply start becoming a couch potato because of this scheme. There are innumerable internet marketers who tend to fail in their attempt because they securely overlook the basics yet important principles about the business. Internet marketing is an essential endeavor so therefore you have to be serious in your venture. If before you only dreamed about being part of the online business, now you are genuinely going to be an affiliate internet marketer yourself! Hence, put together your effort and time so that you could better handle the tasks assigned to you as an affiliate internet marketer.

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