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Advertising and Promotion Effectiveness – Using E-zines to Market Online Businesses

December 31, 2010 By William Tank 1 Comment

Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.

There are companies that will tell you they will get you listed in the top 10 search engines or place your link on millions of sites or they will get you listed in the top 10 returns of search engines. This last one sounds similar to the first, but there is a big difference. Google searches over 3 billion pages during their searches. The companies that tell you they will get you listed in the top 10 of the major search engines would have to defy all the principles of math to do this. They could not work with more than a few companies in order to achieve this and honestly, there is no way they can get you listed in the top 10 of the search engines placements at all unless they make up their own search terms and people search on that specific term.

In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.

Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.

Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales. Change your ad copy if it’s not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It’s human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.

Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don’t forget to set up a free email account especially to handle your request.

Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.

Use your best judgment when hiring consultants, call some or send an email and ask about a money back guarantee if they cannot meet the objectives they set forth. I am not a big believer in money-back guarantees because if a service is valuable and you can see the value before you buy, then a money back guarantee is not necessary. However, if someone comes to you and says, I can make your site profitable within 30 or 60 or 90 days and it is going to cost you X amount of money, then they should give you your money back if they do not achieve the desired results.

Looking to find the best deal on social network marketing, then visit www.whoistankum.com to find the best advice on successful online businesses for you.


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Home Business – Do Not Make It Complicated

December 27, 2010 By Brian Lett Leave a Comment

Anyone who wishes to experience success with their home business must be ready and willing to learn what needs to be learned. The truth is that online business is not complex in and of itself. What tends to murk the waters and make things appear translucent, rather than transparent, is the fact that the internet is litter with so many schemes which induce you to hand over your hard earned money based upon false promises. You must learn how to recognize and dismiss such schemes, and focus on legitimate businesses. You can do this by following some of the points below.

1. Make sure that you are not going into an online business with a purely monetary motivation. While money is of course very important, it is also important that you engage in a home business which is either in an area of your expertise, or an area in which you enjoy to the degree that you are willing to acquire the requisite expertise.

2. You must have your own website. This is essentially the face of your home business. Your website is what the market will utilize to learn more about your business and acquire a comfort level. With that being said, do not overdo it. Information about your business is great, but the main focus is the visitor. The ultimate goal of your website should be to convey to your visitor what your company can do to help the visitor themselves.

3. Too few home business websites utilize blogs. This is a major mistake. The fact is that when a potential customer in your niche market has a problem, they often go to one of the search engines, and look for information. Contrary to popular belief, very few of your consumers will hit the internet with their check card in front of them, eager to make a purchase. What a blog will do for you, is lead your visitor into the main page of your website so that they can make a purchase. Once you show the visitor that you are well versed on their particular situation, and that your product or service possesses the fix, they will then pull their check card out and complete the transaction.

4. Testing is essential. It makes absolutely no sense to spend time and money on something which does not work. Therefore, you must always test your marketing methods. Keep what works, and do away with what does not work. I can say that this is especially important when it comes to Pay Per Click (PPC) marketing. PPC click marketing involves bidding in the search engines for positioning in the sponsored results. Every time someone clicks on the link to your website, you are charged. So what happens if people search for a keyword, click on your website, but purchase nothing? What happens is that you still get charged. Therefore, you must optimize your PPC campaigns so that you do not continue to pay for something which is fruitless.

5. Article marketing is something that all home business owners should be engaged in due to its overall benefits. Article marketing is highly effective because it immediately drives targeted traffic to your website through the article directories. However, it is also highly effective because it is a means of link building. Each article which you submit to each directory contains a one way link directed to your website. As you may know, links pointed at your website are a major factor in achieving search engine rankings.

Experience Home Business achievement by implementing what has been discussed in this article. It is an absolute fact that any individual can Work From Home and be successful if they follow the proper steps. This is the key to realizing your online goals. Swing over and see us at SOSComplete.com


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