Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.
There are companies that will tell you they will get you listed in the top 10 search engines or place your link on millions of sites or they will get you listed in the top 10 returns of search engines. This last one sounds similar to the first, but there is a big difference. Google searches over 3 billion pages during their searches. The companies that tell you they will get you listed in the top 10 of the major search engines would have to defy all the principles of math to do this. They could not work with more than a few companies in order to achieve this and honestly, there is no way they can get you listed in the top 10 of the search engines placements at all unless they make up their own search terms and people search on that specific term.
In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print.
Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.
Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales. Change your ad copy if it’s not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It’s human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.
Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don’t forget to set up a free email account especially to handle your request.
Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle.
Use your best judgment when hiring consultants, call some or send an email and ask about a money back guarantee if they cannot meet the objectives they set forth. I am not a big believer in money-back guarantees because if a service is valuable and you can see the value before you buy, then a money back guarantee is not necessary. However, if someone comes to you and says, I can make your site profitable within 30 or 60 or 90 days and it is going to cost you X amount of money, then they should give you your money back if they do not achieve the desired results.
Looking to find the best deal on social network marketing, then visit www.whoistankum.com to find the best advice on successful online businesses for you.
