by pouwerkerk

Internet Marketing – The BUZZ is the Scam!

Marketing BUZZ has lately become almost a science. It is so effective and essential for driving traffic that any big campaign can not move without it. The sad fact about this is that this Internet Marketing monster has became so sophisticated that when combined with high competition it turn into a SCAM

Internet Marketing is the domain of pushing the limits for circulating words in a virtual space. When selling real product such as TV you can not lie about the list of features. When selling information on the other end, everything is open for interpretation. In other words, one can almost say anything you want about a product since one can always claim for other meaning then what was actually interpreted by the receiver – which is not else then the end customer.

Not surprisingly – one of the Wildest fields for stretching the practice of BUZZ to its ugly limits is the field on selling info products. And more specifically, those products that assume one of the main motivators of the modern person – making money.

Take Clickbank for example, a marketplace for selling and promoting info products. If you want to understand what is a wild and ugly BUZZ check the category of “making-money” products. Check some of those sales pages. These sales pages are all made for augmentation of the value and benefits from the offered product. Usually this is a course made by eBook and Videos and sometimes it also include some software.

Here is my story with one of the products. The name of this product is not so important since I could tell similar story about many of the products sell on Clickbank. For this particular product I was involved from the two sides of the game. First I was registered as JV partner so I got the information the inner circle, but I was also purchase this product so I also got the impression from the perspective of customer.

The sales letter was so convincing, was full with claims that talk to any affiliate marketer (like I am) and was seems to be written by those that know what they are talking about and those that really have something special to offer. I was watching their video and say to my-self. “Yes indeed, you are right!”

The Buzz for this product was huge. It was supported by the major marketers act on Clickbank and they provided exactly what was expected! A non filtered information the same provided by product’s owners, including all the calims that will soon be found as irrelevant to the actual content of the course.

I specifically remember one of the pre launch reviews, a review that I am usually consider as good one. There was a paragraph there that refer to the software included in the product. I remember this guy say something like this – “this is a good software”. I will soon explain why is this sentence catch my attention.

O.k so you probably guess already how big was my disappointment when I purchased this product and enter the members area. There where two videos there, one that explain in general the concept of this course, and another one that explain the usage of the software. And there was a download link for the software. So I downloaded it and play with it. My first surprise was that the training of this course was not really prepared yet at the day of the launch. At once all my good impression was replaced with disappointment. I thought these guys are pro but apparently this was nothing but a Buzz.

So I tested the software they provide, the so call SECRET. This was a disgrace. This is the kind of software that any 1 year programmer can write. I don’t expect you to believe me when I am saying that. I expect you to belive to my 13 years of experience as software engineer. But worst then that, I found a software that do the same, and even better on one of the hosting providers I use. Apparently there was no secret here – those guys turn a practice that run for few years already into a BUZZ. All they sell was a BUZZ. The actual product was not the course, neither the software. It was the BUZZ.

“Clickbank  Scam“

Today I read an article that analyze search terms trends with corresponding to Clickbank. One of the graphs there shows a great jump in search demand over years for the term “clickbank scam”. Here is the source article. The article writer presents this with an intention to show how can you take advantage of this trend but I am asking myself:

what  is this SCAM that almost everyone are search with corresponding to info products sell on Clickbank?

I know that I bought few courses there and I learned something new from each of those courses. Including the course I referred above. Some was better then the other but I will not describe any of these courses as a scam.  So what is this scam everyone are searching for?

Suddenly I realize that – The BUZZ is the Scam!

It was grow and grow and polished until it turn to be a corrupting creature. One of the most brutal examples I can tell about wild buzz is by lying with considering to the end date of the sell. This is indeed a very powerful tool for generating fast income but it corrupt the whole market. In fact today when I land on a sell page for Clickbank’s info product I DON’T:

1. Read testimonials – many of them are fake one written by partners

2. Believe in sales results presented to me – these are edited pages (with small script in address bar) or that those are sales of a product (not as result of affiliation).

3. And now I don’t believe in sells period dead lines  (a date or # left of copies)

After few months of examining various products, and reading sales pages I simply skip those pages! I try to find information behind the Buzz. I am surfing the Internet with “Buzz rejection” engine. And from time to time I find spot of lights! An experienced marketers that can really offer me some benefit – some long term knowledge. Those marketers do not usually show a table with sales results. They do not speek in terms of “secret formula”. Instead, those marketers present a long term strategy. A combination of few methods that compose the common sense of any marketing campaign.

And if you ask me, those are the marketers that worth the BUZZ. A realistic one, without brutal lies. A decent one. The kind of buzz that build the fun around this Internet Marketing issue. Maybe the kind of buzz that within few months or years will cause people to search for “Clickbank fun” rather then “Clickbank scam”.

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